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Five internationally renowned brands have all come together under the Wolseley banner. As a business undergoing structural changes, a key objective was to transform those heritage brands to better fit under the Wolseley banner.
ABC was tasked with communicating their new vision and values to thousands of employees and millions of customers. How? By way of audio visual solutions, digital signage and displays. The challenge was laid down to pump Wolseley’s strategic messaging front of store and back office to bring about a culture change.
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